Every project is priced from a written brief, not a running clock. You know the number before we open Figma, and the invoice matches the proposal. No surprise bills.
Launch and Growth are fixed price. Custom is scoped after a paid discovery workshop so the quote is based on the real work, not a guess.
For a new brand or a fresh start that needs a solid 5-page site live, without the agency overhead.
Typical timeline: 2 to 3 weeks
Choose LaunchThe usual pick for businesses ready to turn visitors into enquiries or sales. More pages, a CMS, and work focused on making it easy to act.
Typical timeline: 4 to 6 weeks
Choose GrowthBigger products, multi-language sites, shops, design systems, or multi-site work. Scoped after discovery, not guessed up front.
Typical timeline: quoted per scope
Talk about CustomNo matter which package you pick, these are not extras. They are how we build so the site still works well after launch week.
Designed and built for phones first, then scaled up to tablet and desktop. Not a desktop mockup squeezed onto a small screen.
Sensible images, lean files, and a clear load-time goal so the site stays quick on real mobile networks.
Tracking set up for the goals you care about: form submits, bookings, checkout steps. Not just raw pageviews.
Clear structure, keyboard navigation, focus states, and contrast checks so more people can use the site comfortably.
How to edit content, where hosting lives, who owns what, and a short checklist for the first month after go-live.
Optional, and you can cancel any month. Most people start on Steady for the first quarter. Pause or leave with no lock-in.
Keep things healthy without a heavy retainer.
For sites that still get small improvements every month.
When the site is a main growth channel and you want a named person on your side.
Care is never required to launch. You can host and look after the site yourself with the notes we provide.
On small screens, scroll the table sideways. The rest of the page stays put.
| Feature | Launch | Growth | Custom |
|---|---|---|---|
| Investment | $2,500 fixed | $6,500 fixed | From $15,000 |
| Pages | Up to 5 | Up to 12 + landings | Scoped to the product |
| CMS | Static or light CMS | Full CMS included | Headless or multi-site as needed |
| E-commerce | No | Light catalog on request | Full storefront builds |
| Revisions | 1 round | 2 rounds | Per milestone in the SOW |
| Support window | Launch week + handover | 30 days post-launch care | Defined in the proposal |
| Typical timeline | 2 to 3 weeks | 4 to 6 weeks | Quoted after discovery |
| Design system | Page-level patterns | Shared components | Full library + docs |
| Integrations | Forms + analytics | CRM, booking, or email | Custom APIs and apps |
If something is not listed here, email hello@mergeforge.com.au. We reply within one business day.
Launch usually goes live in 2 to 3 weeks once content is ready. Growth takes about 4 to 6 weeks. Custom timelines go into the proposal after discovery. We put a launch week in the agreement and stick to it, unless you change scope or content is late on your side.
A clear goal (leads, sales, bookings), brand assets if you have them, access to any existing domain or hosting, and someone who can make decisions on weekly reviews. Copy can start as rough notes. We help structure it. The usual slowdown is waiting on final photos or legal pages, so we flag those early.
You pay your own hosting and domain (usually a few dollars to a few tens per month, depending on the setup). Care plans are optional: Steady $150/mo, Active $450/mo, Partner $950/mo. Cancel any month. Growth includes 30 days of care after launch at no extra charge.
You do. On final payment you own the custom design, production code, and content we made for the project. We do not lock you into a builder you cannot leave. Third-party tools (CMS, Shopify, analytics) stay under your accounts. We hand over a clean repo and deploy notes so another developer can pick it up.
We pause and write a change order before new work starts: impact on price, timeline, and what we can drop if you want to stay on budget. Small tweaks inside the agreed pages are normal. New page types, e-commerce, or integrations outside the agreement are not absorbed quietly. That is how surprise invoices happen, and we do not work that way.
Launch and Growth: 50% to start, 50% before launch. Custom: deposit at kickoff, milestone invoices through design and build, balance before we go live. We do not ask for the final payment until you have reviewed staging. Invoices match the signed scope, not open-ended hours.
Both. End clients get a direct lead designer or engineer. Agencies can white-label build capacity when they need a partner who cares about performance. We agree on credit, communication, and who owns the client relationship up front so nobody is surprised halfway through.
We are local-first, based in Werribee, Melbourne VIC, Australia. We prioritise local businesses across Melbourne and the westside, and we work online with anyone who wants a clear process and a launch date you can plan around. Meetups and calls are on Melbourne time (AEST/AEDT).
Tell us the goal, the timing, and which package looks closest. We will reply within one business day with whether we are a fit and what comes next.